What stylists are saying

Multi-location salon owner

We’ve loved bringing SOHO into our salons. With multiple locations, one of the biggest wins has been cost control without sacrificing quality. SOHO has helped us keep our color costs more manageable while still giving our guests a luxury experience behind the chair. That balance is huge when you’re watching every dollar in backbar but still want beautiful, high-end results.

From a performance standpoint, the color has been beautiful, consistent, and reliable. It gives us the rich, shiny, luxury-looking results our clients expect, and the hair still feels great after the service. We’ve been really happy with the overall tone, vibrancy, and finish, and it’s performed like a line that feels elevated for both the stylist and the guest.

It’s also helped us get much better control of our backbar. Having a line that’s more cost-effective, easy to work with, and dependable has made it easier to manage inventory across locations, reduce waste, and keep our color bar streamlined without feeling like we’re cutting corners. For us, SOHO has been a smart business decision and a great fit behind the chair.

Brook MckelvyEmbellished Salons

A game changer for my salon

SOHO has been a game changer for my salon. Being able to use the same shade as either a permanent or demi color has saved me money by keeping my inventory smaller and reducing wasted color. It’s given me much better control over my backbar since I no longer have so many different colors sitting on my shelves. SOHO keeps it simple—one color, two different uses. A little goes a long way, so I don’t need to use nearly as much product.

As for performance, it truly feels like a luxury color line, and my clients are noticing! The smell is amazing, and the grow-out for gray coverage is one of my favorite parts. My clients come back with soft, seamless grow-out and no harsh lines.

Michelle BryanSalon Solé, Pennsylvania

Less product, better results

I’ve been incredibly impressed with SOHO Hair Color. It’s helped me save money because I’m using less product while still getting beautiful, consistent results.

As a luxury color line, SOHO delivers the shine, vibrancy, and overall condition of the hair after every service. It has elevated the experience I provide behind the chair. My clients notice the difference, and it reflects the premium service I want my brand to represent.

One of the biggest benefits has been gaining control of my backbar. The line is streamlined and easy to manage, so I’m no longer stocking an overwhelming number of tubes that rarely get used. Inventory is simpler, waste is lower, and I feel much more organized and efficient in my color services.

Andrea BrameUnion Hair Studio, North Carolina

Booth renter

I’m in love with SOHO! First, the price point is unbeatable compared to my previous color line that I had been using. I love the fact that all colors can be used as demi just by switching to double 5 vol, so I don’t have to purchase an entire other line of color and developers. That’s major because I booth rent and have limited storage space.

The colors are true to swatch and I really appreciate the color conversion chart that’s available, because it made it way easier to transition brands. My clients are really loving the coverage and how conditioned their hair feels with SOHO. And they are in love with the smell! Never have I ever had a client comment that they like the smell of their hair color! I’m excited to keep using SOHO and get my client feedback :)

CourtneyHair by Courtney B, Massachusetts

From skeptical to sold

I was skeptical to try MOB Color because, honestly, I have yet to find a color line that I absolutely love… until now! MOB Color has officially won my trust.

It’s simple, efficient, and delivers fabulous results that do not disappoint. The pricing is reasonable, and it has truly taken the guesswork out of coloring.

One of my favorite features is the violet base. It gives you the flexibility to decide exactly how much warmth you want while still creating beautiful, predictable results.

As a professional stylist, finding a color line that you can trust makes all the difference. MOB Color has definitely earned a place behind my chair!

Samantha ColemanProfessional stylist

My first SOHO client

I have been using Soho in my salon and I’m honestly obsessed. The gray coverage is phenomenal! It’s consistent every time, incredibly easy to formulate, and some of the most natural coverage I’ve experienced.

The ability to switch each tube from permanent to demi has streamlined our formulation, storage, and makes ordering so simple. The fragrance and consistency make it a pleasure to work with behind the chair, and the packaging is beautiful. I genuinely love how it looks in my salon and love showing it off to my clients. Soho has truly elevated my color work and quickly become a favorite in my space.

CecilyThe Villa, a salon studio

From one of my long-time clients

Hi Rich, wanted you to know I just used SOHO color on one of my regular clients who has a severe itching reaction to every color I have ever used on her over the last 30 years. I tried to combat it with stop the burn from power tools, and Teatree oil and whatever else I can find she also takes Benadryl before her appointment.

I did not put any additive in the Soho color, mixed as instructions and she had no allergic reaction whatsoever. She and I are both thrilled.

Can’t wait to try it on my other clients who have sensitive scalps!

Angela ChristianCraze Salon, Jacksonville, FL

Impressed with SOHO's performance and results, and says it has improved their work behind the chair.

KarlyStylist, SOHO color

Loves the color, and says hair comes out soft, shiny and rich-looking.

PattiStylist, SOHO color

Says coverage and tone are consistent every time, which makes seamless results easier.

ChelseaStylist, SOHO color

Says the PPD-free formula has helped with clients, and loves converting any shade to a demi.

DanielleStylist, SOHO color

Loves the results, says the tones come out true, and likes the scent.

MichelleStylist, SOHO color

Calls out SOHO's beautiful tone and shine.

ShannonStylist, SOHO color