Free education from Rich Rose
SOHO & Nova library
The guides and videos I created to help my salons formulate with confidence. Open any of them right on your phone, save them, and share them with your team.
Manuals and guides
SOHO Luxury Color: Professional Education ManualPDF · 66 pagesMy complete guide to color theory, formulation and grey coverage for every level of stylist: the level system, every SOHO tone, the developer protocol, grey coverage, consultation scripts and troubleshooting.Open the PDF ↗
SOHO Formulation Quick Reference HandbookPDF · 6 pagesEvery formula, tone and rule distilled for the chair: developer protocol, underlying pigment, grey coverage, level-by-level formulas and correction fixes.Open the PDF ↗
SOHO Neutrals Formula GuidePDF · 9 pagesNeutral should actually be neutral: building warm and cool neutrals with .0, .3, .1 and .00, with formulas from MOB stylists.Open the PDF ↗
Your Color Line Shouldn't Make Your Job HarderPDF · 9 pagesFour problems stylists shouldn't have to accept behind the chair, and how SOHO solves them.Open the PDF ↗
Why Switch to Masters of BalayagePDF · 5 pagesThe story, the science and the business case behind Nova 9+, Luna and SOHO, made in Italy by the most certified balayage education platform.Open the PDF ↗Videos
SOHO Color: the full storyAn 8-minute walkthrough of SOHO: why it was created, how it fixes inconsistent color, the 2-in-1 system and how to get started.
Nova 9+ LightenerLift and tone in one step with blue toning technology. Under a minute, with captions.
SOHO sizzle reelSOHO permanent and demi hair color in 25 seconds.
Official SOHO videos
Intro to SOHOWhy you should switch to SOHO color and what's included.With MOB Founder @ryan.weeden
A special thanks (about your SOHO order)Just ordered a SOHO Intro? Watch this message first.With MOB Founder @ryan.weeden
Technique videos from MOB artists
Tap a video to play it. Formulas are listed under each one.
Zigzag dimensionFree training: create maximum depth with minimal placement.With MOB Founder @ryan.weeden
Money piece trainingHow to place a bright, face-framing money piece.With MOB Founder @ryan.weeden
From lived-in blonde to sweater weatherA seasonal shift from blonde to a rich bronze.With MOB Founder @ryan.weeden
From roots to radiantA bright blonde balayage, root to ends.By MOB Artist @sarahmariahhair
Blonde refreshLightened with NOVA 9+. Gloss: SOHO 10.80.By MOB Artist @blonding_by_chelsea
Copper tones + soft dimensionLift: NOVA 9. Root/lowlight: SOHO 6.4, with 8.4 and 8.63 tone.By MOB Educator @beautyby_brittanymcentire
Blonde bombshell placementBright, seamless blonde with Master Weft Extensions. Lift: NOVA 9+. Toned with SOHO 10.0 + 10.80.By MOB Educator @emilyannelle.hair
NATURAL VIOLET SERIES .80, pro tips from MOB Brand Ambassador @painter.julie: super soft and natural, a must in a blonding specialist's toolbox, and the go-to when the inspo is mushroom, milk tea or vanilla. Think subtle tonal shift, not aggressive correction.
More SOHO guides
SOHO and Nova resources
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Want SOHO or Nova in your salon?
Call or text me before you order. I'm your Masters of Balayage National Accounts Manager: priority handling, next-day delivery in Florida and Georgia, and my best price.
904-710-1988