Why should I care? Why MOB, and why order through Rich

SOHO Luxury Hair Color · Shade family

SOHO Cools

Cool tones, done with intention

No mud. No over-correction. No guesswork.

Meet SOHO Cools: clean, predictable, intentional color that actually behaves.

Content by MOB Brand Educator @painter.julie

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SOHO Cools: cool tones, done with intention
Why cools go sideways, and when to reach for SOHO Cools, with two formulas
SOHO Cools, slide 3
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Each slide shows the exact formula used. Tap a slide to read it full size.

Why cools go sideways

  • Ash with no life
  • Too much correction, not enough control
  • Inconsistent warmth management
  • Tones that don't age well

When to reach for SOHO Cools

  • Warmth control without over-toning
  • Clean, modern blondes
  • Precision root work
  • Corrective situations that need nuance

More SOHO guides

See what stylists are saying about SOHO and MOB educationTestimonials →

Order through Rich

Ready to try SOHO Cools?

Call or text me before you order. I'm your Masters of Balayage National Accounts Manager: priority handling, next-day delivery in Florida and Georgia, and my best price.

904-710-1988

Why should I care?

Masters of Balayage, through Rich

What if your color line made your job easier, your clients happier and your backbar smaller, all at once?

Masters of Balayage was built by stylists, for stylists. Ryan and Jeni Weeden have certified more than 15,000 stylists worldwide, and they took everything they learned to Italy to build products that match the method.

Real Italian Color. Real Salon Results. Zero Guesswork.

Why order directly through me?

Picture opening your color bar next month with fewer tubes, fewer corrections and clients asking what you changed.

Ready to see if MOB is right for your salon? Call or text me and I'll walk you through it.

Text RichCall 904-710-1988