Why should I care? Why MOB, and why order through Rich

SOHO Luxury Hair Color · Shade family

SOHO Warms

Warmth without the chaos. Richness without regret.

Meet the SOHO Warm Series: designed to deliver intentional warmth with control, so golds stay luminous, coppers stay dimensional, and reds stay rich.

Content by MOB Brand Educator @painter.julie

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SOHO Warms: warmth without the chaos
The challenge with warms, and when to reach for SOHO Warms, with two formulas
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Each slide shows the exact formula used. Tap a slide to read it full size.

The challenge with warms

  • Warm tones turning brassy or “hot”
  • Reds fading fast or losing richness
  • Missing NRP when tinting darker
  • Warmth that looks flat instead of luminous

Built for

  • Brightness that holds through higher levels
  • Depth and richness without going “hot”
  • Grey coverage, tint-backs and tonal refreshes
  • Consistent, predictable results behind the chair

More SOHO guides

See what stylists are saying about SOHO and MOB educationTestimonials →

Order through Rich

Ready to try SOHO Warms?

Call or text me before you order. I'm your Masters of Balayage National Accounts Manager: priority handling, next-day delivery in Florida and Georgia, and my best price.

904-710-1988

Why should I care?

Masters of Balayage, through Rich

What if your color line made your job easier, your clients happier and your backbar smaller, all at once?

Masters of Balayage was built by stylists, for stylists. Ryan and Jeni Weeden have certified more than 15,000 stylists worldwide, and they took everything they learned to Italy to build products that match the method.

Real Italian Color. Real Salon Results. Zero Guesswork.

Why order directly through me?

Picture opening your color bar next month with fewer tubes, fewer corrections and clients asking what you changed.

Ready to see if MOB is right for your salon? Call or text me and I'll walk you through it.

Text RichCall 904-710-1988