✦ Why should I care? Why MOB, and why order through Rich
SOHO Luxury Hair Color · Shade family
SOHO Naturals
Neutral doesn't have to mean muddy
Meet SOHO Naturals: clean, predictable, intentional color that actually behaves.
This is neutral done right. No fighting warmth. No guesswork. Just professional results with luxury color.
Content by MOB Brand Educator @painter.julie
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Why naturals so often go wrong Warmth hiding in “natural” shades Grey coverage turning muddy Over-toning to compensate Roots not matching mids and ends When to reach for SOHO Naturals Lived-in blondes Grey blending and coverage Expensive brunette refreshes Neutral root smudges Clients who pull warm easily
Order through Rich
Ready to try SOHO Naturals? Call or text me before you order. I'm your Masters of Balayage National Accounts Manager: priority handling, next-day delivery in Florida and Georgia, and my best price.
904-710-1988
× Why should I care?
Masters of Balayage, through Rich What if your color line made your job easier, your clients happier and your backbar smaller, all at once?
Masters of Balayage was built by stylists, for stylists. Ryan and Jeni Weeden have certified more than 15,000 stylists worldwide, and they took everything they learned to Italy to build products that match the method.
SOHO: 59 shades with permanent and demi in one tube, so one line does the job of two. PPD-free and resorcinol-free, with 100% gray coverage and a blue-violet base that keeps brass in check. NOVA 9+ lifts and tones in one step. Dust-free and made in Italy. You're backed by Masters of Balayage education, not just a product. Real Italian Color. Real Salon Results. Zero Guesswork.
Why order directly through me? I save you money. Call or text me first and I'll get you my best price. I save you hassle. One text and your order is handled. I answer my phone, and I follow through. Priority order processing on every order. Next-day delivery in Florida and Georgia. Many salons qualify for FREE shipping. Ask me if yours does. Picture opening your color bar next month with fewer tubes, fewer corrections and clients asking what you changed.
Ready to see if MOB is right for your salon? Call or text me and I'll walk you through it.