Why should I care? Why MOB, and why order through Rich

SOHO Luxury Hair Color

Why salons are switching to SOHO

Inconsistent results. Over-toned blondes. Brassy grow-out. Color lines that promise everything, and deliver nothing.

Sound familiar? SOHO was created to solve the problems stylists are tired of working around:

And the best part? You're backed by Masters of Balayage education, not just a sales rep. More control. More confidence. More profitable color services.

See the results

SOHO: a collage of blonde, brunette, copper and red looks
Why salons are switching to SOHO, with three blonde formulas from MOB stylists
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Swipe, or tap a slide to see it full size

Looks and formulas by Masters of Balayage stylists, credited on each slide.

Watch: consistent gray coverage with SOHO

More SOHO guides

Why salons are switchingSOHO NaturalsSOHO CoolsSOHO Warms

SOHO and Nova resources

My SOHO manual, guides & videos →SOHO FAQ →SOHO Technical Manual ↗SOHO Wall Chart ↗SOHO Color Conversion Chart ↗SOHO Information Deck ↗Nova 9+ Technical Guide ↗Get SOHO certified (online course) ↗
See what stylists are saying about SOHO and MOB educationTestimonials →

Order through Rich

Want SOHO in your salon?

Call or text me before you order. I'm your Masters of Balayage National Accounts Manager: priority handling, next-day delivery in Florida and Georgia, and my best price.

904-710-1988
Call RichText RichWhy should I care?

Why should I care?

Masters of Balayage, through Rich

What if your color line made your job easier, your clients happier and your backbar smaller, all at once?

Masters of Balayage was built by stylists, for stylists. Ryan and Jeni Weeden have certified more than 15,000 stylists worldwide, and they took everything they learned to Italy to build products that match the method.

Real Italian Color. Real Salon Results. Zero Guesswork.

Why order directly through me?

Picture opening your color bar next month with fewer tubes, fewer corrections and clients asking what you changed.

Ready to see if MOB is right for your salon? Call or text me and I'll walk you through it.

Text RichCall 904-710-1988