MOB Education Hub
Training videos for SOHO Luxury Hair Color, Nova 9+ Lightener, Masters of Balayage education, Ryan Weeden's tutorials and MOB Hair Extensions. Tap any video to play it right here, then call or text me when you're ready to order or book a class.
NEW · MOB TRENDSETTER TOUR 2027
Live balayage education is coming to a city near you.
Two-day workshops in 7 cities and a three-day San Diego intensive. See the techniques up close, then take them back to your chair. Order through Rich for the best price.
Prefer to text? Text 904-710-1988
SOHO Luxury Hair Color
Created by Ryan and Jenny Weeden. Pre-calibrated blue-violet bases keep brass in check, and permanent and demi-permanent live in one Italian-made system, so your back bar gets smaller.
SOHO Hair Color Delivers Results: Here's What I Love About It
The full SOHO overview: the blue-violet base, 59 shades in one tube, the cost math against other color lines, and MOB Masters Academy education.
This Italian Hair Color Has Stylists Obsessed (Here's Why)
One tube for demi or permanent, reliable gray coverage, and why the developer's consistency matters.
Consistent Gray Coverage? Yes, It's Possible with Soho
Why SOHO takes the guesswork out of gray coverage, and how the line was built by stylists for stylists.
The End of Brassy Hair? Why Pros Are Making the Switch
Ten reasons colorists and salon owners are moving to SOHO: brass control, 100% gray coverage and a single 59-shade inventory.
Is This the Perfect Copper? Full Formula Reveal Using SOHO
Ryan Weeden shares his exact SOHO Permanent formula for a rich, dimensional copper without muddiness or brass.
Nova 9+ Lightener
A blue-based powder built for fast, clean lift of up to 9+ levels, so you spend less time fighting orange and yellow and less time toning.
I Tested the 9+ Level Lightener: Results Are Insane!
A quick look at Nova 9+ lifting in one pass, with clean, cool results.
Masters of Balayage
Ryan Weeden's balayage education program: technique lessons, plus clips from the Luxe Dimension hands-on workshop at Sirata Beach Resort in St. Pete, Florida.
Money Piece Magic with Ryan Weeden | MOB Monday
A MOB Monday technique session with Ryan Weeden on the face-framing money piece.
Masters of Balayage LIVE Hands-on Event, St. Pete, FL
Inside the workshop floor: techniques demonstrated live on models.
Masters of Balayage LIVE: Workshop Highlights
A short look at the Sirata Beach Resort event.
Ryan Weeden: Balayage Tutorials
Full technique tutorials from the founder of Masters of Balayage and co-creator of SOHO. Formulas, placement and blending, start to finish.
The Million Dollar (Money) Piece: Face Framing Made Simple
Ryan's most-watched lesson: a simple, repeatable way to frame your client's face.
Million Dollar Money Piece: The Technique I Use for 90% of Clients
The money piece technique Ryan relies on for almost every client.
The Lived-In Blonde Formula That Charges More
A full balayage tutorial for a lived-in blonde you can price higher.
Clients BEG for This Blonde: Here's How I Deliver Every Time
The technique, formula and tips for a silky, buttery lived-in blonde.
Balayage on Fine Hair: The Techniques That Actually Work
Sectioning, saturation, timing and toning for fine hair without breakage.
Bombshell Balayage Ribbons
The secret to lived-in, luxe ribbons of brightness.
Balayage Ribbons Done Right
The ribbon technique most stylists get wrong, and how to fix it.
The Foilyage Technique That Made Me Millions
A shockingly easy foilyage method Ryan built his career on.
High-Impact Balayage: Maximum Brightness in 30 Minutes
How to get big brightness fast.
How to Get a Million Dollar Blonde Look
A lived-in platinum tutorial.
From Basic Brunette to "Who Is That?!" with AirTouch
An easy AirTouch technique that transforms a brunette.
Stop Basic Brunettes! Try Zigzag Balayage
Zigzag sectioning for depth and dimension on brunettes.
Yes, You Can Balayage Curly Hair (With Foils!)
How Ryan balayages curly hair using foils.
Short Hair Balayage Tutorial
A quick foil hack for perfect blends on short hair.
How to Balayage on Gray Hair
Blend gray beautifully and grow your service ticket 2 to 3 times.
Corrective Balayage: Remove Purple Shampoo Stains
Clear purple-stained hair and brighten it with balayage.
Effortless Wet Balayage Tutorial
Sun-kissed results with a wet balayage technique.
The Perfect Root Shadow: How to Smudge
A quick tutorial on a soft, natural root smudge.
Ryan Weeden: Quick Hair Hacks
Short tips you can use on your next client, most under five minutes.
Do THIS Before Painting Any Highlight, Balayage or Foilayage
The prep step that makes every application cleaner.
The Double-Foil Trick to Stop Overlapping Highlights
Prevent overlap and breakage with two foils.
No-Tangle Teasing for a Perfect Blend
Ryan's favorite trick for teasing without tangles.
The Easy Way to Undo Teasing After Foilyage
Stop ripping out hair when you remove teasing.
The #1 Secret to Creating Gradual Depth
How to get a natural, rooted blend.
My Favorite Trick for Foiling the Hairline
Stop painting your client's face.
Are You Overtoning? The Test to Find Out
A quick test to see if you're overtoning.
Ryan Weeden: Grow Your Business
Pricing, income and marketing advice for colorists.
Add an Extra $10-20K Per Year
Small adjustments that raise your annual take-home pay.
Why Smart Stylists Are Ditching Hourly Pricing
The pricing model Ryan recommends instead.
How to Price Balayage (3 Proven Ways)
Three ways to price balayage services.
How to Take Better Hair Photos
Simple tips for photos that sell your work.
MOB Hair Extensions
Pre-balayaged tape-in extensions that Ryan Weeden spent over a year developing, designed to install and remove without the mess of traditional tape-ins.
No Mess MOB Hair Extensions Demo
A live demo of installing and removing MOB tape-in extensions, start to finish.
Why Use MOB Hair Extensions
What sets MOB extensions apart and why stylists choose them.
Rich Rose
National Accounts ManagerI handle salon accounts nationwide. Call or text me before you place an order or register for a class, because I often have salon deals that aren't posted online.
- Priority handling on every order
- Next-day delivery in Florida and Georgia
- Ask how you can qualify for FREE shipping
Videos from the Rich Rose (@richrose1) and Ryan Weeden (@RyanWeeden) YouTube channels.